Lormi Launches Lubricant Range That Reactivates With Water, Using Clean-Sourced Ingredients

The new lubricant is safe for use with toys and won't leave stains.

United Kingdom, August 10, 2026 -- Lormi has launched a new lubricant formulated with ingredients sourced from clean, uncontaminated environments. The stand-out feature is the product’s continued performance after drying. The water-based lubricant reactivates when it comes into contact with water, allowing it to perform better than standard lubricants, which can lose effectiveness mid-use.

Managing director at Lormi, George Jones, said the following:

“We're excited to be introducing these new lubrication products to the market. Lormi Loob provides our customers with enhanced performance, enabling them to continue using the product by simply adding water, even once it's dried out. We're particularly happy that there's no tacky residue and the formulation is 100% paraben-free and safe for use with latex and silicone toys.”

The product was developed after listening to customer feedback. Many wanted an original water-based lubricant that was fragrance-free and stain-free, so they didn't need to worry about damaging bedding or toys. Lormi was keen to respond, adding Loob to its range of lingerie, condoms, and toys as a regular, go-to product.

This latest lubricant is a natural addition to Lormi's range. The company was founded on the idea that the industry as a whole was getting its products wrong by packaging them awkwardly and branding them loudly with vague product descriptions. Instead of over-sexualising, Lormi changed the approach by doing the basics properly, making sure that its products were genuinely body-safe and writing descriptions that tell consumers what its products actually do.

Customers who are interested in Lube by Lormi can order it in 250 ml bottles from its website. The product is long-lasting and offers a non-sticky glide that rinses off with water without a tacky residue. Customers can look forward to a lubricated experience that eliminates the need to reach for a top-up halfway through.

For more information about Lormi, use the contact details below:

Contact Info:
Name: George Jones
Email: Send Email
Organization: Lormi
Address: Lormi Ltd, Unit 31, Longcroft Farm, Longcroft Farm, Yoxall, DE13 8NT
Phone: 01543 730348
Website: https://lormi.co.uk/

Release ID: 89200066

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