Jada Pinkett Smith and Will Smith launch media venture

FILE - In this May 21, 2019 file photo, Will Smith, right, kisses Jada Pinkett Smith as they arrive at the premiere of "Aladdin" at the El Capitan Theatre in Los Angeles. The Hollywood power couple on Wednesday announced the launch of a new media venture. According to a statement, Westbrook Inc. will be a cross-platform holding company “formed to execute the Smith family’s global content and commerce business strategy.” (Photo by Chris Pizzello/Invision/AP, File)

LOS ANGELES — Jada Pinkett Smith and Will Smith are looking to expand their brands under a new corporate umbrella.

The Hollywood power couple on Wednesday announced the launch of a new media venture.

According to a statement, Westbrook Inc. will be a cross-platform holding company "formed to execute the Smith family's global content and commerce business strategy."

In a statement, the couple said Westbrook's mission is "to spread positive ideas, art and products that entertain and empower the greatest number of lives."

Westbrook Studios will serve as the studio home to all new premium TV and motion picture projects. It currently serves "Red Table Talk," the Facebook Watch series featuring Pinkett Smith, Willow Smith and Adrienne Banfield-Norris.

The company will also develop projects as starring vehicles for Will Smith.

People also read these

Police: Woman killed by Florida officer in...

Aug 10, 2016

A police "shoot/ don't shoot" demonstration went shockingly awry when an officer shot and killed a...

Father of Orlando shooter sighted at Hillary...

Aug 10, 2016

Father of Orlando gay nightclub shooter spotted at Hillary Clinton campaign event in central Florida

Armstrong wins third straight Olympic women's...

Aug 10, 2016

Kristin Armstrong of the United States won her third consecutive Olympic time trial Wednesday

Outburst of shooting stars up to 200 mph -...

Aug 10, 2016

Get set for an outburst of shooting stars that could peak at up to 200 meteors per hour

JonBenet Ramsey cold case focus of upcoming TV...

Aug 10, 2016

As the 20-year mark of the murder of JonBenet Ramsey nears, the unsolved case is the focus of...

About Us

The World Insiders brings you exclusive coverage from across the globe in a timely, easy to consume format sourced directly from our regional media partners.

Contact us: sales[at]theworldinsiders.com

Subscribe Now!